Who Remembers Schooner Tuna?


Hello Reader,

Gen X references ahead:
This dude is always in my head:

Transparent Leadership Enclosed:


This is Howard Humphrey, president of Schooner Tuna - from the 1983 Movie "Mr. Mom."

"I am Howard Humphrey president of schooner tuna. All of us here at schooner tuna sympathize with those of you hit so hard by these trying economic times."

In the movie, this was the marketing genius that saved the day. In real life? Who knows, but, here we go.

PS: TLDR: go to threads for content that burps.
PSS: AI did not write any of this.
Tone: Determined - not "needy" - AND needs are VALID.

“I would NEVER share….”


I’ve been told that so many times from leaders, peers, people projecting on me. The heapings of shame. Barf. I do share.

As a “leader” we get put on pedestals of perfection, image, excellence.

As a young child I didn’t have the words for it but I sensed the incongruence between the message from the pulpit and the words in red taught at my religious school - and I did something in my little 3rd grade way about it.

With little filter, and not much capacity for “acting,” I’ve been showing up this way here on social media since my very first day here in 2008. It’s the “in-my-bones-core-value” of congruence & transparent leadership. You deserve to know the truth!

Why? Because for 20+ years I have seen the pain & internalized shame caused by holding one’s self to impossible standards.

So the truth is, my business is wobbling. For over 20 years I’ve had a mostly solid gross and net revenue. Legitimate sustainable “success” and longevity in a business where many fail.

3 years ago I took some time and space and allowed my business to shrink not foreseeing the market shift (or the impact of having a heart attack). I cut business expenses from 7000 a month to under 2000. In 2017 my husband and I down sized our personal life and expenses to maximise and plan for the future by shifting in the present.

So when I came back, all ready to REBLOOM in 2024, with new physical limitations and capacity - it took me a while to see the data, the climate, and my personal responsibility in what is. My brain had these all jumbled together. But I have a tool for sorting all that :). I see clearly now.

I work with many small business owners - and their clients have cut contracts - one friend lost 200k in corporate contracts, others rosters are struggling. Government grants that funded coaching programs pulled until this tariff stuff is over. Story after story.

There are a FEW coaches I know who “say” their income is the best it has been for years. Clap. Clap. Clap. There are two of I know who are legit chopping wood and carrying water and keeping it going. And one who has way to many NOT RIGHT fit clients and is suffocating even through the cash is good.

And, there are MANY I know who would NEVER allow the appearance of a wobble to show.

That’s what leaders do, they hold the vision. The slick, glossy, contrived vision. Impossible ideals to keep the grind going.

Well, I’ve never been good at slick, glossy, or airbrushed. I’m good at real, mo-fos.

Not many of us were taught to STRUGGLE BETTER - and often that is what I am helping my clients do.

For 20 years I have held the stories of the shiny happy faces you all are comparing yourself to on stages, and on these social media screens. I am a process expert, a practice expert, a strategic genius, and full of scrappy hope in between days where my emotions and fears melt down. __

A client came to me recently: “Help me clear this spiritual block to making money.” Dude! It’s NOT a spiritual or mental block.

The market of the moment for most of us is DIFFERENT.
The market of the moment for most of us is DIFFERENT.
The market of the moment for most of us is DIFFERENT.
The market of the moment for most of us is DIFFERENT.

Yes. I wrote that 4 times.

Nervous systems are, in general, tapped out. As one client recently said, my resilience bucket is empty. Ooof, I feel ya!


I am not alone. YOU ARE NOT ALONE - It’s not ALL the market, and it’s certainly not ALL “YOUR STATE OF BEING.” Context matters. Multiple contexts matters. I can help you sort things through and see clearly.

What the heck happened (to me):

Had I not exhausted my savings (built up for emergencies) covering for the emergency, after emergency, after emergency - I would be sailing instead of scrambling through this strange market. This market context was preceded by my personal context and that took my revenue down 85%.

Life happens to all of us.
OWIE.

It is what it is. And with that, who will I be, what are my options, and what will I do. <—and that takes bucket loads of mental and physical energy.

I’m scrappy. I was scrappy when slinging paint and wild and free in 2014, and I am scrappy in 2025 determined to figure this out bit by bit.

I’m sticking with the foundations and fundamentals. I’m adjusting pricing - and experimenting with offers, both as a coach, and as an artist.

I’m betting on myself.


I’ll be making offers for immediate response- many priced ahead of the market. ↓↓↓

For now, more pay what you can coaching sessions (min fifty bucks). I’ve filled my calendar the last 2 weeks with these and I’m going to keep going.

I’m here, How can I help you in your life or business?

Love, "the tuna company with heart" - oops. -coach with heart.

💛 Allison


WAYS we can WORK together for your life, relationships, and business:

💛 𝙋𝙖𝙮 𝙒𝙝𝙖𝙩 𝙔𝙤𝙪 𝙒𝙖𝙣𝙩 𝘾𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙎𝙚𝙨𝙨𝙞𝙤𝙣 (𝙢𝙞𝙣 50$) - Yes I am continuing this for a while - Thanks to a ROOT CANAL last friday night. And you are welcome to another if you have already had one. Here's the link; https://buy.stripe.com/bJe28qci2dGk7hu6R6aAw01 after your purchase is made - I MANUALLY send the calendar link.

💛 𝘽𝙡𝙤𝙤𝙢 𝘾𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙈𝙚𝙢𝙗𝙚𝙧𝙨𝙝𝙞𝙥 𝙛𝙤𝙧 𝙡𝙞𝙛𝙚 𝙖𝙣𝙙 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙬𝙞𝙩𝙝 𝙬𝙚𝙚𝙠𝙡𝙮 𝙡𝙞𝙫𝙚 𝙘𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙨𝙚𝙨𝙨𝙞𝙤𝙣𝙨 𝘼𝙉𝘿 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 $288/𝙢𝙤𝙣𝙩𝙝 - Message me to join - there is no sales page. If you know me, you know my work and the communities I build, this could be an easy yes. It's the BIGGEST bang for your buck as a client.

💛 𝘼𝙨 𝙖𝙡𝙬𝙖𝙮𝙨, 𝙡𝙤𝙣𝙜 𝙩𝙚𝙧𝙢 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥𝙨, 𝙧𝙚𝙩𝙖𝙞𝙣𝙚𝙧𝙨, 𝙖𝙡𝙡𝙮𝙨𝙝𝙞𝙥 𝙖𝙩 𝙢𝙮 𝙣𝙤𝙧𝙢𝙖𝙡 𝙥𝙧𝙞𝙘𝙚𝙨: Depth + Strategy + Holistic Partnerships for life and work . Discovery session here: https://allisoncrow.as.me/schedule/0eb602d4/appointment/81030569/calendar/12457124?appointmentTypeIds[]=81030569

💛 𝙁𝙍𝙀𝙀 𝙍𝙤𝙤𝙩 & 𝙍𝙚𝙘𝙡𝙖𝙞𝙢 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙤𝙣 𝙎𝙆𝙊𝙊𝙇 - https://www.skool.com/root-reclaim-apothecary

finally, what the hell is the schooner tuna bit?

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Allison Crow, M.Ed.

IFS L1 Practitioner Coach, Certified Expressive Arts Facilitator, Author.

Soul-Full Living, LLC, www.allisoncrow.com

Just for FUN -

Email me to request , West of Austin , Texas 0000
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Allison Crow, M.Ed., IFS L1

Strategic Consulting + Emotional Coherence all in one coach. Life & Business Coaching for Humans Living & Working in REAL Life. I can hold your spread sheet data, your marketing plan, your parenting frustrations, and that fight with your Mother-in-Law.

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